Type Design Specimen
Moving into the digital process, I started with the letter H, followed the instructions and set the cap height,
x-height and shoe height. I just named it shoe height because my unique stroke looks like the insect wearing the shoes on its legs. XD
I put the sketch images on the back reduced opacity and used pen and shape tools to create the digital forms. I also set up the specific rule of the serif, the lengths of each side, and stroke length.
While dealing with round forms, I struggled with setting up the counter size, angles, and rotations, due to the contrast of the stroke. I specifically wanted the bowls a little tilted rather than standing upright. Therefore, I tried to find a way to keep the same size between the stroke and bowl for consistency. Especially letter 'a' was really challenging. Because when I combined the tilted bowl with vertical stroke, the lines were not matching on the first try, so I had to find the perfect rotation angle and stroke size. These are my explorations of different stroke sizes and angles.
These are the final digital forms!
Following the previous project, I decided to design the perfume brand logo and packaging. Because perfume is usually a high-end product, I thought a general impression of perfume that the public has would match my modern and sophisticated typeface as a brand visual.
So, I created the fictional brand, which is Eunoia.
The brand name Eunoia comes from the Greek word meaning healthy mind and beautiful thinking. It is a high-end perfume brand intended to look quality and trendy.