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Premium Nature

< PROJECT TYPE >

  • Rebranding

  • Web/Mobile Design

  • Design System

  • Typography

< PROJECT OVERVIEW >

Premium Nature is a cosmetic body care brand that sells affordable beauty products with reliable ingredients. Overall, Premium Nature's design system has not been established strongly to impress customers with its brand identity. The project aims to redesign its brand assets and web/mobile design with the new design system. Through this rebranding, I sought to design their website, including brand visuals to look more professional and quality to appeal to possible customers. 

PremiumNature_Mockup2.jpg
PremiumNature_Mobile_Mockup.png

Final Design

< WEBSITE >

01. Landing Page
02. Product Page
03. Checkout Page

< MOBILE >

Phone.png
Phone.png
Phone.png
01. Landing Page
02. Product Page
03. Checkout Page

Style Tile & Style Guide

Style Tile.jpg

Design Process

< DESIGN STRATEGY>

What is the problem?

Overall, Premium Nature's design system has not been established enough to impress its brand identity to the customers. Therefore, it could put a brake on the consumption of customers. This project aims to improve the typography hierarchy and create a cohesive and performative design system. 

Screen Shot 2022-06-14 at 2.19.38 PM.png
Why do you think your redesign will be effective?
  • Since their typeface choices don't have much contrast, a more strong typography hierarchy enhances readability. 

  • Instead of using neon colours, I would give a little more muted colours to give a warm atmosphere to the audience. 

  • I organized the cluttered text of each product card and gave more margins and padding between the contents to create an invisible frame around them and allow visual breathing room. 

  • Building cohesive design assets and visuals would make a strong imprint on users.

< MOODBOARD>

Screen%20Shot%202021-04-04%20at%207.27_edited.jpg

< LOW FIDELITY WIREFRAMES -DESKTOP >

Artboard 1.png

< LOW FIDELITY WIREFRAMES - MOBILE >

Artboard 1 copy.png

Other Works

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Meat Production

Temporal Inforaphic & Statistical / Relational Graphics

<INFORMATION DESIGN>

Gunmetal_edited.jpg

Pawallie

Creating a Retail Signage System

<SIGNAGE & WAYFINDING DESIGN>

BirthdayParty_B-Day.png

Aeonian Candle

Candle Branding / Packaging

< BRAND IDENTITY >

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Mindfull

Eating Disorder Recovery App

<UX/UI DESIGN/DESIGN RESERACH>

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