Premium Nature
< PROJECT TYPE >
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Rebranding
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Web/Mobile Design
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Design System
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Typography
< PROJECT OVERVIEW >
Premium Nature is a cosmetic body care brand that sells affordable beauty products with reliable ingredients. Overall, Premium Nature's design system has not been established strongly to impress customers with its brand identity. The project aims to redesign its brand assets and web/mobile design with the new design system. Through this rebranding, I sought to design their website, including brand visuals to look more professional and quality to appeal to possible customers.
Style Tile & Style Guide
Design Process
< DESIGN STRATEGY>
What is the problem?
Overall, Premium Nature's design system has not been established enough to impress its brand identity to the customers. Therefore, it could put a brake on the consumption of customers. This project aims to improve the typography hierarchy and create a cohesive and performative design system.
Why do you think your redesign will be effective?
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Since their typeface choices don't have much contrast, a more strong typography hierarchy enhances readability.
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Instead of using neon colours, I would give a little more muted colours to give a warm atmosphere to the audience.
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I organized the cluttered text of each product card and gave more margins and padding between the contents to create an invisible frame around them and allow visual breathing room.
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Building cohesive design assets and visuals would make a strong imprint on users.
< MOODBOARD>
< LOW FIDELITY WIREFRAMES -DESKTOP >
< LOW FIDELITY WIREFRAMES - MOBILE >
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