Aeonian Candle | BellaGraphicDesign

Branding | Brand identity, Logo Design, Brand Guidelines, Packaging Design

Aeonian Candle Brand Identity Development

2023

PROJECT OVERVIEW

The branding of Aeonian Candle has been created from scratch and established with great detail for an extended period. The project focuses on creating brand visuals and assets based on brand territory, strategy and values, and a successful brand campaign. The brand strategies are focused on visualizing their values and messages.

Who are we?

Fragrances reflect the characteristics of a space, as well as the memories and inner world of the people within it. Aeonian Candle offers seasonal and various fragrances that can connect consumers' memories with our signature and distinct scents.

At Aeonian Candle, we value our consumers' memories, and our products draw inspiration from the joyful atmosphere of birthday parties. With expressions of happiness and enthusiasm in our products and store, we aim to provide our consumers with the best memories, just like a birthday party.

BRAND TAGLINE

Everyone has a birthday.

What is the scent of your birthday?

BRAND TERRITORY

An Occasion

BRAND STRATEGY

For her, ages 10-30, who want occasional experience on special days or holidays, Aeonian Candle provides seasonal and various fragrance candles that can relate the memories with our signature and distinct scent.

BRAND CORE VALUES

The most significant value that Aeonian Candle focuses on is connecting its products with the customers' happiest memories.

Memories

Happiness

Eternality

TONE OF VOICE

We speak to our consumers on a conversational level by incorporating the third person into all of our marketing and this makes us much more approachable and enables us to build a close relationship with them. Our tone of voice is clear and coherent, so we stick to using everyday language as it makes the message easy to understand for everybody.

Brand Identity Design

Design elements that effectively convey the brand identity of Aeonion Candle include logos, graphic elements, colors, fonts, taglines, and design assets that create a strong brand experience for our target audience to provide a consistent brand experience.

The triangle shape on the candle shape of the symbol is a simplification of the front letter A of the 'Aeonian Candle'. The wave shape, which is used as a graphic element of ours, symbolizes a calm and eternal scent.

The name of our company, Aeonian, means eternal. Our scents evoke eternal memories, bringing back cherished moments even after they have passed.

COLOR PALETTE

The color palette combines vibrant and energetic tones with calming and comforting shades, creating a well-rounded emotional experience. The colors harmonize to capture the essence of joyous celebrations, timeless memories, and a strong connection with your audience. The interplay between warm and cool tones, along with the addition of neutrals, enhances the versatility of the palette, allowing for a range of visual expressions that align with your brand's identity.

B-DAY PARTY

#EE4B48

R 238 G 75 B 72

C 0 M 70 Y 71 K 7

SLEEPOVER

#25699E

R 37 G 105 B 158

C 77 M 34 Y 0 K 38

SUNSET

#FCBE52

R 252 G 190 B 82

C 0 M 25 Y 67 K 1

GIRLS

#F7AF22

R 247 G 175 B 34

C 0 M 29 Y 86 K 3

BLUSH

#F1ABB7

R 241 G 171 B 183

C 0 M 29 Y 24 K 5

CHOCOLATE

#863E2D

R 134 G 62 B 45

C 0 M 54 Y 66 K 47

VANILLA

#F8EACB

R 248 G 234 B 203

C 0 M 6 Y 18 K 3

COLOR SELECTIONS

The color combinations are divided according to our theme,

and can only be used together as provided in the guidelines.

B-DAY PARTY

SLEEPOVER

GIRLS NIGHT

VANILLA CAKE

TYPOGRAPHY

As Aeonian Candle values consumers' memories and is inspired by birthday parties, the color combinations are divided according to our theme. Only use the color combinations provided in the guideline.