Aeonian Candle
< PROJECT TYPE >
Brand Identity
Logo Design
Brand Guidelines
Packaging Design
< PROJECT OVERVIEW >
The branding of Aeonian Candle has been created from scratch and established with great detail for an extended period. The project focuses on creating brand visuals and assets based on brand territory, strategy and values, and a successful brand campaign. The brand strategies are focused on visualizing their values and messages.
Framing Brand Identity
< DESIGN PROCESS >
< BRAND TERRITORY >
< BRAND VALUES >
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Memories
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Signature Fragrance
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Natural Ingredients
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Relaxing
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Reasonable Price
An Occasion
< BRANDING POSITIONING >
For women ages 10-30 who want occasional experience on special days or holidays, Aeonian Candle provides seasonal and various fragrance candles that can relate the memories with the signature and distinct scent.
< BRAND VOICE >
< BRAND VOICE >
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Character - Friendly
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Language - Simple
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Tone - Personal
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Purpose - Engage
The most significant value that Aeonian Candle focuses on is connecting its products with the customers' happiest memories.
Creative Direction Rationale
Smell has a stronger connection to memory and emotions than any other sense. Considering the characteristics of the main products of scented candles, I focused on the immediate and memorable link between the brand and consumers.
The ideation began with delivering bright and positive energy considering the target in the design thinking process, as Aeonian Candle values the consumers' memories that resonate with the scents. And finally, the design decision was inspired by the Birthday Party Theme. The packaging design creates a strong brand awareness that can attract the target audience at a glance and survive the existing market competition.
Like a birthday party that everyone has happy memories of, Aeonian Candle pursues conveying happiness to consumers directly. Under the brand identity that I have built up, I expressed a girlish mood with signature graphic elements with lovely details. Therefore, the brand visual creates an enthusiastic and adorable atmosphere with a vibrant colour palette.
Brand Guidelines
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