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Information Design | Temporal Infographics & Statistical / Relational Graphics

EXPLORING
MEAT PRODUCTION

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PROJECT OVERVIEW

This project aims to create a compelling visualization/infographic that educates and informs the audience about the specific topic of meat production and its significant impact on the environment and society. The journey begins with a critical question, "How many animals are killed for food?" leading viewers on an immersive exploration of the meat industry's historical evolution in the USA and consumption trends Worldwide.

DESIGN PROCESS

01

02

03

04

Topic
Selection

Data
Collection

Data
Visualization

Design
Finalization

"HOW MANY ANIMALS

 ARE KILLED FOR   FOOD?"

When contemplating the primary sources of environmental degradation, automobile exhaust gases, indiscriminate use of coal raw materials, and plastic abuse often come to mind. Surprisingly, many are unaware that our very dinner table also contributes significantly to pollution. Paradoxically, the significant effect is not humans but nature-friendly animals at the heart of this issue.

TOPIC SELECTION

The insatiable human desire for meat has led to a surge in factory-style livestock farming, exacerbating global warming and environmental challenges. The focal point of this study is to delve into the escalating global meat production and raise awareness about its impact on the environment, specifically regarding pollution.

This exploration will shed light on the consequences of increasing meat consumption and how the meat production industry affects our environment. By understanding the far-reaching effects of our dietary choices, we hope to foster greater environmental consciousness and encourage sustainable practices.

Main Topic Area

EXPLORE
THE GROWING
MEAT PRODUCTION

+

Subtopic Area

Worldwide
Livestock
Population

Meat Consumption and Animal Slaughter

Global Meat 
Consumption by 
Country

Meat
Contribution
 to
Global Warming

 

The visualization comprises Statistical/Relational Infographics and a Temporal Infographic, both based on carefully curated data sets. Together they offer a comprehensive view of the meat industry's growth and consumption trends worldwide. 

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STATISTICAL AND RELATIONAL INFOGRAPHICS

Based on topic selection, the research started stepping into a world of data-driven revelations to paint a vivid picture of the global meat industry's complexities and implications. With meticulous data collection and engaging data visualizations, the infographics presented provide a comprehensive and visually engaging exploration of the multifaceted meat industry, offering valuable insights.

DATA VISUALIZATION PROCESS

Data Collection

Data Visualization

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DATA FINALIZATION

ROUGH SKETCH

DIGITAL DRAFT

FINAL DESIGN

Narrow down and
simplify data

Choose the apprpriate
graphics 

Get feedback and
consider creative direction 

Highlight data
insight

Rough Sketches

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제목_없는_아트워크 1.png
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Digital Drafts

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*NOTE

Initially, I attempted to visualize the data using stacked bar charts to depict the increase in global meat consumption over time. I also wanted to showcase meat consumption in leading countries.

However, due to the vast amount of data, it took time to simplify effectively. I considered using line graphs for each leading nation, but Still, they only displayed subtle changes, so I tried the
Area Chart format and extended the data duration to show more considerable differences. 

After receiving feedback, I changed the entire visualization into area charts. I found another dataset that divides global meat consumption into continents, effectively showing changes over time and relationships between countries better than the stacked bar. The focus of this chart is to convey the increasing global meat production trend over time.

*CREATIVE DIRECTION

  • Display colours in each legend to distinguish categories

  • Use commas or increase units to handle the vast numbers.

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*NOTE

For this dataset, I used a pie chart to illustrate the types of livestock generally produced for meat consumption in Canada and their respective proportions.

*CREATIVE DIRECTION

  • Label each slice of the pie directly with the corresponding data

  • Sort the data from largest to smallest and label them in that order

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*NOTE

The map displays countries with the highest meat consumption per capita, measured in kilograms per person per year.

*CREATIVE DIRECTION

  •  Label the top 5 meat-consuming countries to demonstrate that high-income countries tend to consume more meat.

  • Provide more specific data to enhance clarity.

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*NOTE

This dataset highlights the environmental impact of meat production. The bar graph clearly indicates that beef production contributes significantly more to greenhouse gas emissions than other animals. 

*CREATIVE DIRECTION

  • Instead of using legends, label each bar directly next to it.

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Strategy

Navigating through a vast amount of data was a challenge in creating this project. To effectively communicate key points, I extracted the most important information and selected appropriate graphics. I used techniques like aggregation and filtering to highlight critical data and employed interactive data visualization tools. Throughout the design process, I prioritized clarity and relevance to create engaging and informative graphics for the audience.

DATA

INSIGHTS

Through the process of designing Statistical & Relational Infographics, a captivating narrative emerges, unveiling the intricate relationships between meat consumption, environmental consequences, and global supply dynamics.

 

An especially compelling insight emerges from the "Meat Supply per Person 2017" map, highlighting the USA as the leading country in meat consumption. This revelation sparks curiosity, prompting a deeper exploration into the evolution of meat production and its profound impact on society and the environment.

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TEMPORAL

INFOGRAPHIC

In the upcoming Temporal Infographic, we embark on a historical journey through the evolution of meat production in the USA. This storyline delves into the past to uncover how the meat industry has evolved, shedding light on critical moments and trends that have shaped its current state. From the early days of agricultural societies to the rise of factory farming and fast-food culture, we witness the profound transformations that have fueled the human desire for meat consumption.

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DATA VISUALIZATION PROCESS

Narrow down and
simplify data

Data Collection

1. Highlight the Key Events

2. Narrow Down and Organize the contents

3. Conceptualize and Develop Design Solution

Data Visualization

Rough Sketches

제목_없는_아트워크 10.jpg
제목_없는_아트워크 9.jpg

Digital Roughs

DATA

INSIGHTS

This data-driven narrative takes the audience on an informative and thought-provoking voyage, providing a comprehensive understanding of the industry's growth, challenges, and impact. By exploring historical data and critical milestones, the project aims to foster awareness and inspire mindful consideration of our dietary choices and their consequences.

 

As we traverse the pages of the Temporal Infographic, it encourages the audience to reflect on the significance of responsible and sustainable meat consumption in shaping a healthier future for our society and the environment.

DESIGN CONCEPT

The design concept adopts a retro style to depict the history of meat production, effectively conveying the project's objective.
A sophisticated color palette featuring deep Black, rich Primary Color sets the tone and vibrant Accent, while Source Sans Pro Bold ensures clear subheadings, and Oswald Semibold commands heavy attention as headlines.

This harmonious blend of color and typography guides our audience on a visual exploration, empowering them with insights and awareness. Thier cohesive narrative aims to inspire informed decisions and encourage positive change in understanding the complex landscape of the meat industry.

Color

#7E2B33

PRIMARY

C 31 M 91 Y 70 K 28

#252525

PRIMARY

C 71 M 64 Y 64 K 66

#59252D

SECONDARY

C 40 M 85 Y 63 K 46

#9F3839

ACCENT

C 24 M 87 Y 75 K 14

#DECDB7

TEXT

C 11 M 15 Y 24 K 0

#96494D

C 30 M 76 Y 58 K 14

#BF7475

C 20 M 58 Y 41 K 1

#987F75

C 71 M 64 Y 64 K6 66

#F5ADA6

C 0 M 35 Y 23 K 0

Typography

Oswald Semibold - All Caps

STANDS TALL,

CONVEYING A 

SENSE OF BOLDNESS AND

SERIOUSNESS

Source Sans Pro Bold

While Oswald Semibold projects boldness and authority, Source Sans Pro Bold strikes a harmonious balance between boldness and legibility. It captivates the reader's attention without compromising on clarity, enabling them to absorb the insights of our data-driven narrative with ease.

Source Sans Pro Regular

Source Sans Pro Regular effortlessly guides viewers through the narrative, ensuring legibility and visual harmony in every detail. Its sleek design instills a sense of clarity, making complex information easily digestible and fostering deeper understanding.

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PROJECT TYPE

TOOL

SCOPE

Information Design

Graphic Design

Illustration

Adobe Illustrator

Adobe Photoshop

Solo Project

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