Information Design | Temporal Infographics & Statistical / Relational Graphics
EXPLORING
MEAT PRODUCTION
PROJECT OVERVIEW
This project aims to create a compelling visualization/infographic that educates and informs the audience about the specific topic of meat production and its significant impact on the environment and society. The journey begins with a critical question, "How many animals are killed for food?" leading viewers on an immersive exploration of the meat industry's historical evolution in the USA and consumption trends Worldwide.
DESIGN PROCESS
01
02
03
04
Topic
Selection
Data
Collection
Data
Visualization
Design
Finalization
"HOW MANY ANIMALS
ARE KILLED FOR FOOD?"
When contemplating the primary sources of environmental degradation, automobile exhaust gases, indiscriminate use of coal raw materials, and plastic abuse often come to mind. Surprisingly, many are unaware that our very dinner table also contributes significantly to pollution. Paradoxically, the significant effect is not humans but nature-friendly animals at the heart of this issue.
TOPIC SELECTION
The insatiable human desire for meat has led to a surge in factory-style livestock farming, exacerbating global warming and environmental challenges. The focal point of this study is to delve into the escalating global meat production and raise awareness about its impact on the environment, specifically regarding pollution.
This exploration will shed light on the consequences of increasing meat consumption and how the meat production industry affects our environment. By understanding the far-reaching effects of our dietary choices, we hope to foster greater environmental consciousness and encourage sustainable practices.
Main Topic Area
EXPLORE
THE GROWING
MEAT PRODUCTION
Subtopic Area
Worldwide
Livestock
Population
Meat Consumption and Animal Slaughter
Global Meat
Consumption by
Country
Meat
Contribution to
Global Warming
The visualization comprises Statistical/Relational Infographics and a Temporal Infographic, both based on carefully curated data sets. Together they offer a comprehensive view of the meat industry's growth and consumption trends worldwide.
STATISTICAL AND RELATIONAL INFOGRAPHICS
Based on topic selection, the research started stepping into a world of data-driven revelations to paint a vivid picture of the global meat industry's complexities and implications. With meticulous data collection and engaging data visualizations, the infographics presented provide a comprehensive and visually engaging exploration of the multifaceted meat industry, offering valuable insights.
DATA VISUALIZATION PROCESS
Data Collection
Data Visualization
DATA FINALIZATION
ROUGH SKETCH
DIGITAL DRAFT
FINAL DESIGN
Narrow down and
simplify data
Choose the apprpriate
graphics
Get feedback and
consider creative direction
Highlight data
insight
Rough Sketches
Digital Drafts
*NOTE
Initially, I attempted to visualize the data using stacked bar charts to depict the increase in global meat consumption over time. I also wanted to showcase meat consumption in leading countries.
However, due to the vast amount of data, it took time to simplify effectively. I considered using line graphs for each leading nation, but Still, they only displayed subtle changes, so I tried the Area Chart format and extended the data duration to show more considerable differences.
After receiving feedback, I changed the entire visualization into area charts. I found another dataset that divides global meat consumption into continents, effectively showing changes over time and relationships between countries better than the stacked bar. The focus of this chart is to convey the increasing global meat production trend over time.
*CREATIVE DIRECTION
-
Display colours in each legend to distinguish categories
-
Use commas or increase units to handle the vast numbers.
*NOTE
For this dataset, I used a pie chart to illustrate the types of livestock generally produced for meat consumption in Canada and their respective proportions.
*CREATIVE DIRECTION
-
Label each slice of the pie directly with the corresponding data
-
Sort the data from largest to smallest and label them in that order
*NOTE
The map displays countries with the highest meat consumption per capita, measured in kilograms per person per year.
*CREATIVE DIRECTION
-
Label the top 5 meat-consuming countries to demonstrate that high-income countries tend to consume more meat.
-
Provide more specific data to enhance clarity.
*NOTE
This dataset highlights the environmental impact of meat production. The bar graph clearly indicates that beef production contributes significantly more to greenhouse gas emissions than other animals.
*CREATIVE DIRECTION
-
Instead of using legends, label each bar directly next to it.
Strategy
Navigating through a vast amount of data was a challenge in creating this project. To effectively communicate key points, I extracted the most important information and selected appropriate graphics. I used techniques like aggregation and filtering to highlight critical data and employed interactive data visualization tools. Throughout the design process, I prioritized clarity and relevance to create engaging and informative graphics for the audience.
DATA
INSIGHTS
Through the process of designing Statistical & Relational Infographics, a captivating narrative emerges, unveiling the intricate relationships between meat consumption, environmental consequences, and global supply dynamics.
An especially compelling insight emerges from the "Meat Supply per Person 2017" map, highlighting the USA as the leading country in meat consumption. This revelation sparks curiosity, prompting a deeper exploration into the evolution of meat production and its profound impact on society and the environment.
TEMPORAL
INFOGRAPHIC
In the upcoming Temporal Infographic, we embark on a historical journey through the evolution of meat production in the USA. This storyline delves into the past to uncover how the meat industry has evolved, shedding light on critical moments and trends that have shaped its current state. From the early days of agricultural societies to the rise of factory farming and fast-food culture, we witness the profound transformations that have fueled the human desire for meat consumption.
Data Collection
1. Highlight the Key Events
2. Narrow Down and Organize the contents
3. Conceptualize and Develop Design Solution
Data Visualization
Rough Sketches
Digital Roughs
DATA
INSIGHTS
This data-driven narrative takes the audience on an informative and thought-provoking voyage, providing a comprehensive understanding of the industry's growth, challenges, and impact. By exploring historical data and critical milestones, the project aims to foster awareness and inspire mindful consideration of our dietary choices and their consequences.
As we traverse the pages of the Temporal Infographic, it encourages the audience to reflect on the significance of responsible and sustainable meat consumption in shaping a healthier future for our society and the environment.
DESIGN CONCEPT
The design concept adopts a retro style to depict the history of meat production, effectively conveying the project's objective.
A sophisticated color palette featuring deep Black, rich Primary Color sets the tone and vibrant Accent, while Source Sans Pro Bold ensures clear subheadings, and Oswald Semibold commands heavy attention as headlines.
This harmonious blend of color and typography guides our audience on a visual exploration, empowering them with insights and awareness. Thier cohesive narrative aims to inspire informed decisions and encourage positive change in understanding the complex landscape of the meat industry.
Color
#7E2B33
PRIMARY
C 31 M 91 Y 70 K 28
#252525
PRIMARY
C 71 M 64 Y 64 K 66
#59252D
SECONDARY
C 40 M 85 Y 63 K 46
#9F3839
ACCENT
C 24 M 87 Y 75 K 14
#DECDB7
TEXT
C 11 M 15 Y 24 K 0
#96494D
C 30 M 76 Y 58 K 14
#BF7475
C 20 M 58 Y 41 K 1
#987F75
C 71 M 64 Y 64 K6 66
#F5ADA6
C 0 M 35 Y 23 K 0
Typography
Oswald Semibold - All Caps
STANDS TALL,
CONVEYING A
SENSE OF BOLDNESS AND
SERIOUSNESS
Source Sans Pro Bold
While Oswald Semibold projects boldness and authority, Source Sans Pro Bold strikes a harmonious balance between boldness and legibility. It captivates the reader's attention without compromising on clarity, enabling them to absorb the insights of our data-driven narrative with ease.
Source Sans Pro Regular
Source Sans Pro Regular effortlessly guides viewers through the narrative, ensuring legibility and visual harmony in every detail. Its sleek design instills a sense of clarity, making complex information easily digestible and fostering deeper understanding.
PROJECT TYPE
TOOL
SCOPE
Information Design
Graphic Design
Illustration
Adobe Illustrator
Adobe Photoshop
Solo Project
