Pawallie, a fictional pet store situated in Toronto, serves as the backdrop for our project. Our primary objective centers around crafting an encompassing interior and exterior signage system for this establishment. Acting as the foremost visual representation of the brand, this signage system establishes a crucial connection between the facilities and their visitors.

The ultimate aim is to uphold the standards set by Pawallie's brand while establishing a resolute and unified brand presence in and around the premises. The signage system has been meticulously designed, keeping in mind the brand's visual identity, optimal visibility from various distances, facility categorization, and architectural intricacies.